ABOUT BIM fitness

In the beginning of 2019, we formalized our agreement to be a part of the Phase 2 expansion of the very successful Country Way Town Square in Newberry, FL. It was a no brainer for us, a brand-new space of 7,500 square feet built to our specifications in a great location with plenty of foot traffic while also fulfilling the need for a local gym.  

And then the pandemic hit.

So, when we opened our doors in February of 2020 during the rise of the first wave of COVID-19 we were concerned. But we knew we had created a first-class workout experience with more equipment than you can find in any single location independently owned gym within 50 miles all in a state-of-the-art facility and we knew that if people came to see us, they would want to join.

That’s exactly what happened. People came, to us from near and far. Young and old signed up. They told their family, friends and coworkers about what a great experience BIM Fitness was. We grew member by member, week by week until today where we find ourselves expanding to meet the growing demand.


building construction begins in summer of 2019.


In february of 2020 we open our doors.


we bring in rick ordaye as our facilities manager


gym expansion begins.

see more of our history

Aug 2018 construction begins

in the Country Way Town Square

under construction Dec 2019

our building nearly finished

equipment getting installed

our ribbon cutting ceremony

tv interview on our grand opening


Here’s what some of our members say:

The gym has a great atmosphere with people who encourage and push you. It is also the cleanest gym I’ve been to by far and the equipment is top of the line.

photo of the Powell brothers side by side at Because It Matters Fitness gym
Grant P. (right)

BIM is the cleanest gym we have ever been to. The staff are always keeping the gym looking like new. It has a hometown feel where they know your name and will bend over backwards to help you succeed in your fitness goals. We drive past our local gym just to come here.

BIM Fitness members Tim and Jani S. smiling after workout
Tim & Jani S.

I joined when it first opened and was a nice new environment to train in as I was gearing up for my 2021 bodybuilding contest season. I was injured in April 2022 with a bilateral patellar tendon rupture. BIM has one specific machine I needed according to my physical therapist and it has served me well in my rehab so far!

BIM Fitness member GMac
Gary M.