who we are:
more than a membership

Because It Matters Fitness is more than a membership. We give you the personal experience you need to get motivated, reclaim lost energy and develop the discipline necessary to feel your healthiest each day.

Our gym was carefully designed with the best easy-to-use strength and cardio equipment, a stadium-quality sound system and spacious locker rooms. We use a UV Germicidal light treatment in all air systems to guarantee ultimate cleanliness.

Our knowledgeable and caring staff creates a comfortable environment where all skill levels are welcome. A lifestyle coach assists you in your exercise and ensures you’re eating nutritious meals that boost your wellness. A variety of group classes will be offered indoors and outdoors beginning early 2023.

We are a team of passionate coaches working to empower you to train better, eat better and live better. We give you more than a membership.

membership info

Please call 352-660-3803 for more membership information.

staffed hours

Monday – Thursday: 8AM – 9PM
Friday: 8AM – 6PM
Saturday: 9AM – 3PM
Sunday: no staff


  • State-of-the-art equipment 
  • Stadium-quality sound system 
  • Spacious locker rooms 
  • Personal lifestyle coach
  • Outdoor group classes
  • Knowledgeable staff at your service 
  • UV Germicidal light treatment 
  • 10% military, police, firefighters and paramedics discount 


Our members are a diverse group of people, of all ages and skill levels, dedicated to improving their lives with a successful workout regimen. Ages 15 and up are qualified for membership. We support our military, police officers, firefighters and paramedics by providing 10% off all memberships.


reach out


Phone: 352.660.3803
Email: bimfitcenter@gmail.com

Countryway Town Square
24850 SW 17th Place
Newberry, 32669

Open 24/7