A Gym for Everyone
get fit

Or stay fit. Staying active is key to maintaining a healthy lifestyle – whatever your goals are, we have everything you need right here.

open 24 hours a Day

If your schedule doesn’t run 9 to 5, that’s no problem. Whenever you’re ready to work out, we’re open. Every member has 24-hour access, every day.

the best equipment

We have one of the best selections of fitness equipment you’ll find in our area. That includes a complete selection of free weights too.

personal trainers

Want some expert guidance for your workouts? Our certified personal trainers work with men and women of all ages and fitness levels.

take a video tour

Explore what BIM Fitness has to offer in this brief 2-minute video and then schedule a visit to stop by the gym in person or give us a call at  352-660-3803 and we’ll answer any questions you may have.

Our Gym by the numbers

We have an incredible selection of cardio equipment, strength training machines, free weights and more.

pounds of free weights
training stations
cardio machines

membership benefits

Because It Matters Fitness is more than a gym membership. We give you the personal experience you need to get motivated, reclaim lost energy and develop the discipline necessary to feel your healthiest each day.

Our facility, combined with a knowledgeable and caring staff, add up to a comfortable environment where all skill levels are welcome. A lifestyle coach can collaborate with you on an exercise program that will boost your wellness. A variety of group classes will also be offered indoors and outdoors beginning early 2023.

BIM is a team of passionate coaches working to empower you to train better, eat better and live better. And when combined with our incredible selection of fitness equipment, you’ll get more out of your gym membership than anywhere else.

for our members

  • state-of-the-art-equipment
  • 24-hour access with key fob
  • stadium-quality sound system
  • spacious locker rooms
  • personal lifestyle coach
  • outdoor group classes
  • UV germicidal light treatment
  • knowledgeable staff at your service
  • well-lit and up-close parking
  • 10% military, police, firefighters and paramedics discount

staffed hours

  • Monday – Thursday: 8:00AM – 9:00PM
  • Friday: 8:00AM – 6:00PM
  • Saturday: 9:00AM – 3:00PM
  • Sunday: 9:00AM – 3:00PM
  • Please RING DOORBELL for service
    – gym stays locked for non-members


Here’s what some of our members say:

The gym has a great atmosphere with people who encourage and push you. It is also the cleanest gym I’ve been to by far and the equipment is top of the line.

photo of the Powell brothers side by side at Because It Matters Fitness gym
Grant P.

BIM is the cleanest gym we have ever been to. The staff are always keeping the gym looking like new. It has a hometown feel where they know your name and will bend over backwards to help you succeed in your fitness goals. We drive past our local gym just to come here.

BIM Fitness members Tim and Jani S. smiling after workout
Tim & Jani S.

I joined when it first opened and was a nice new environment to train in as I was gearing up for my 2021 bodybuilding contest season. I was injured in April 2022 with a bilateral patellar tendon rupture. BIM has one specific machine I needed according to my physical therapist and it has served me well in my rehab so far!

BIM Fitness member GMac
Gary M.

what’s coming up

We never stop improving for our members. From a bigger facility, expanded equipment offerings, and fun, effective classes, check out the latest and greatest below.

gym expansion

We’ve broken ground on Phase II of our gym. We’re nearly doubling in size and bringing in more equipment, some of which you won’t find anywhere else in our area. Get the full scoop by clicking on the link below.

 group classes

Starting in the spring of 2023, we’re going to be offering group classes. There will be a variety of classes to accommodate all fitness levels and held early morning, afternoon and Saturday mornings