Last updated October 2026
Who we are
Because It Matters Fitness (“we,” “our,” or “us”) is committed to protecting your privacy when you visit our website, becauseitmattersfitness.com. This Website Privacy Policy explains what information we collect online, how we use it, and the choices you have.
This policy applies only to information collected through our website. It does not cover information collected in person at our gym, through memberships, key‑fob access, personal training, or other offline services.
If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.
What personal data we collect and why we collect it
Comments
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Contact forms
If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.
Our contact forms are built using the Forminator plugin for WordPress. By default Forminator Forms can be configured to connect with these third parties:
We use Google reCAPTCHA for spam protection. Their privacy policy can be found here: https://policies.google.com/privacy?hl=en.
We use Akismet Spam for spam protection. Their privacy policy can be found here: https://automattic.com/privacy/.
Cookies
Like any other website, Because It Matters Fitness uses ‘cookies’. These cookies are used to store information including
- IP Address
- Browser type and version
- Device type
- Pages visited and time spent
- General usage analytics
This information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
You can adjust your browser settings to refuse cookies or alert you when cookies are being used.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Note that Because It Matters Fitness has no access to or control over these cookies that are used by third-parties.
Who we share your data with
We use certain third-party plugins on our site and some user data may be shared with those third parties in order to make those plugins work properly. Other than the use of third-party WordPress plugins, we may share information only in the following circumstances:
- Service Providers: With trusted vendors who assist with hosting, analytics, or website functionality.
- Legal Requirements: If required by law, subpoena, or government request.
- Security: To protect the website, our business, or visitors from fraud or misuse.
Data Security
We take reasonable steps to protect information collected through our website, including:
- Secure hosting environments
- Industry‑standard website protections
- Regular updates to maintain accessibility and security
However, no online system is completely secure. We encourage visitors to use secure devices and networks when browsing.
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where we send your data
Visitor comments may be checked through an automated spam detection service.
How we use your information
We use the information we collect in various ways, including to:
- Provide, operate, and maintain our website
- Improve, personalize, and expand our website
- Understand and analyze how you use our website
- Develop new products, services, features, and functionality
- Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
- Send you emails
- Find and prevent fraud
We do not use website data to track individuals across other websites or platforms.
Log Files
Because It Matters Fitness follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.
Additional information
CCPA Privacy Rights (Do Not Sell My Personal Information)
Under the CCPA, among other rights, California consumers have the right to:
Request that a business that collects a consumer’s personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.
Request that a business delete any personal data about the consumer that a business has collected.
Request that a business that sells a consumer’s personal data, not sell the consumer’s personal data.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.
GDPR Data Protection Rights
We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:
The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.
The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.
The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.
Children’s Information
Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.
Because It Matters Fitness does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.
Changes to This Website Privacy Policy
We may update this policy periodically.
Changes will be posted on this page with an updated revision date.
Your continued use of the website after changes are posted indicates acceptance of the updated policy.
Contact Us
If you have questions about this Website Privacy Policy or how your information is handled online, please contact us:
Because It Matters Fitness
24850 SW 17th Pl Newberry, FL 32669
Phone: (352) 660‑3803
Website: becauseitmattersfitness.com